The personal computer market changed in August 1986 with the launch of the Intel 80386. Gordon Moore, Intel co-founder and the CEO at that time, and Gordon Moore led this strategic inflection point for the industry. Today, no one will dispute that Intel is a world-leading company, but few recall that Intel’s path to its position as technology giant was solidified by way of an unprecedented business strategy. Join Harvard Business School Professor and CHM Trustee/BOD Member, Richard S. Tedlow as he reviews the sole-source supplier business strategy.
Join us to learn how Intel forever changed the landscape of the computing industry with its decision in the mid-1980s to act as the sole-source for its revolutionary 386 microprocessor. Prior to this risky and unorthodox move, companies would "second-source" products by licensing their technology to competitors – the way it was always done. The 386 marked the end of second-sourcing and the beginning of Intel’s leadership as a components-supplier in the personal computer market. The success of the 386 served to further entrench Intel's X86 architecture as the industry standard. By 1992, Intel owned 83% market share of all microprocessor shipments in the U.S. A Computerworld analyst reported: "What we're seeing is the power of a legal monopoly."
Professor Tedlow will present this HBS business case, and describe how this critical decision was made, its impact and what valuable lessons we can learn from Intel’s industry-changing business strategy.
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Registration Fee: $25 per person.
Venue: Computer History Museum -- 1401 N Shoreline Blvd., Mountain View, CA 94043 | Directions
Date: Monday, January 26th, 2009 Time: 6:00pm - 8:30pm | Networking and Appetizers @ 6:00; Program @ 7:00pm
Event Sponsor: Intel and Computer History Museum | www.computerhistory.org
<<< If you have teenagers, please note that Professor Tedlow will present this "386 Case for Teens" on Feb 4th, (with pizza too!) hosted by the Computer History Museum. Register for free at the CHM site. >>>
Professor Richard S. Tedlow
Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.
Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from Columbia in 1971 and 1976 respectively. He came to the Harvard Business School on a fellowship in 1978 and joined the faculty in 1979. From 1979 through 1982, he taught First Year Marketing. His involvement in marketing has continued, and he has been a member of the faculty of the "Strategic Retail Management Seminar," the "Top Management Seminar for Retailers and Suppliers," "Managing Brand Meaning," and the "Strategic Marketing Management" executive education programs. From 1978 to the present, he has been involved in the School's Business History program. In 1992 and 1993, he taught a course entitled "Business, Government, and the International Economy." He has also taught in numerous executive programs at the Harvard Business School as well as at corporations, including programs in marketing strategy and general management. His book -- Giants of Enterprise: Seven Business Innovators and the Empires They Built (HarperBusiness, 2001) -- was selected by Business Week as one of the top ten business books of 2001.
Professor Tedlow’s most recent book, Andy Grove: The Life and Times of an American, was published by Portfolio, an imprint of Penguin Group USA, in November 2006. This book was selected by Business Week as one of the top ten business books of 2006.
Tedlow's Books:
2006 Bestseller, The Life and Times of an American: Andy Grove
2002 Bestseller, Giants of Enterprise: Seven Business Innovators and the Empires They Built
